Vice President, Marketing

Full-Time

Hybrid

Posted by:
Hannah Lee

Job Location: Denver, CO or Chicago, IL /Hybrid

Job Description:

Description
goHomePort is hiring a VP of Marketing to lead the marketing function at goHomePort. This leader will design and drive the marketing strategy across all three goHomePort businesses (storage, service and repair, and rentals), and will create and execute the marketing plan for the storage business while working with the marketing directors in the rentals and service/repair businesses. He or she will drive demand, manage all customer communication, and execute integrated marketing campaigns across multiple channels. We’re looking for an entrepreneurial candidate that has the right mix of structured thinking and opportunistic and creative instincts. This role will be hybrid, based in the Greater Denver Metro or Greater Chicago Metro and remote. The role will report to the Founder of goHomePort with dotted line reporting to the leaders of goHomePort Rentals and goHomePort Service and Repair.

Role and Responsibilities

Be a thought leader and drive the marketing strategy for all three goHomePort businesses
Execute marketing plan for goHomePort Storage
Manage demand generation programs to attract and engage new prospects for all businesses
Execute a clearly-defined marketing and communications strategy that aligns with business objectives and enhances brand equity
Develop and maintain key performance metric reports that track performance and efficiency
Develop strong customer insights and personas to inform messaging and marketing strategy
Design and implement communication programs using multiple channels to cross-sell customers between goHomePort businesses
Own strategy, execution, and measurement of marketing activities to generate and nurture revenue pipeline across multiple channels including digital media, live events, and account-based marketing
Oversee program execution with partners and third-party vendors, including negotiating any necessary contracts, program setup, lead and vendor management, and ROI analysis
Proactively identify new opportunities to generate demand and drive growth. Develop business cases, gain endorsement, and execute.
Manage annual events strategy, calendar, and execution as well as tracking results and follow up with leads
Develop quarterly content calendar and assist with content creation, website management, and other projects to drive demand generation and revenue
Significantly increase performance marketing capabilities to increase marketing effectiveness and efficiency
Design and implement retargeting programs using multiple channels to improve conversion rates from leads to qualified opportunities
Drive improvements to website and overall digital presence of the business
Manage paid digital ads strategy and agencies to bring in new leads at a reasonable cost per acquisition
Design and implement appropriate traditional out-of-home marketing and advertising strategies
Partner with other internal stakeholders to convert and retain prospects and deliver an excellent end-to-end customer experience

Qualifications

Bachelor’s degree in Marketing, PR, or another related field, or equivalent work experience
10+ years of experience generating higher revenues based on execution of strategic marketing plans
Record of achievement in fast-paced, entrepreneurial environments; prior start-up experience preferred
5+ years of progressive leadership, growing/developing talent, and motivating teams
Excellent communication skills, both internally and externally with customers
Strong working knowledge of Google Analytics, Google Ads, and social platforms like Facebook, LinkedIn, Instagram, Twitter, etc.
Proficiency in the MS Office suite

What we offer

The estimated starting salary for this role is $145,000-160,000 annually
This position is eligible for an annual discretionary bonus
Commitment to work-life balance
On-going personal and career development